'Mirinda Global Refresh' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Mirinda Global Refresh

Beverage Packaging for PepsiCo

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159631

Download Press Kit № 159631

Download Press Kit № 159631 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention communication|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Mirinda Global Refresh by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Mirinda Global Refresh Beverage Packaging Press Releases

Press releases for Mirinda Global Refresh are now accessible in these languages: English.

Mirinda Global Refresh Beverage Packaging Media Articles

For immediate use: Mirinda Global Refresh articles, available in languages such as English, Dutch, Turkish, Russian, Indonesian, Hindi, Italian, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Korean and Arabic (Standard), to enrich your content.

Unique Properties

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Inspiration

The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Project Overview

Mirinda Global Refresh Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mirinda Global Refresh Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. Journalists, gain instant access to 50 press releases today.

Mirinda Global Refresh Unveils New Packaging Designed by PepsiCo Design and Innovation

PepsiCo Design and Innovation introduces the refreshed Mirinda Global packaging, targeting Gen-Z consumers with a vibrant and authentic look.

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 159631. Uncover the depth of PepsiCo Design and Innovation's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 159631 for Mirinda Global Refresh. For extended content, visit Newsroom 133313.