'Mirinda Global Refresh' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Mirinda Global Refresh

Beverage Packaging for PepsiCo

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159631

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Download Press Kit № 159631 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mirinda Global Refresh by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Mirinda Global Refresh Beverage Packaging Press Releases

Access press releases crafted for Mirinda Global Refresh in these languages: English.

Mirinda Global Refresh Beverage Packaging Media Articles

Our articles on Mirinda Global Refresh, prepared for immediate use, are offered in several languages, including English, Dutch, Turkish, Russian, Indonesian, Hindi, Italian, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Korean and Arabic (Standard).

Unique Properties

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Inspiration

The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Project Overview

Mirinda Global Refresh Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mirinda Global Refresh Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 50 press releases today.

Mirinda Global Refresh Unveils New Packaging Designed by PepsiCo Design and Innovation

PepsiCo Design and Innovation introduces the refreshed Mirinda Global packaging, targeting Gen-Z consumers with a vibrant and authentic look.

PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 159631. Uncover the depth of PepsiCo Design and Innovation's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are exploring Press Kit / Media Showcase 159631 for Mirinda Global Refresh. More resources can be found in Newsroom 133313.