'Game Fuel Team Optic Champions Can' by PepsiCo Design and Innovation: Innovation in Packaging

Game Fuel Team Optic Champions Can

Packaging for PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

PepsiCo Design and Innovation 2020 Agency Iron Press Kit № 100576

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Download Press Kit № 100576 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Game Fuel Team Optic Champions Can by PepsiCo Design and Innovation

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Game Fuel Team Optic Champions Can Packaging Press Releases

For Game Fuel Team Optic Champions Can, we offer press releases in multiple languages, including: English.

Game Fuel Team Optic Champions Can Packaging Media Articles

Explore our ready-to-use articles on Game Fuel Team Optic Champions Can, available in multiple languages: Spanish, English, Italian, Arabic (Standard), Indonesian, Turkish, Chinese (Mandarin), Hindi, Portuguese, German, French, Dutch, Korean, Japanese and Russian, for your feature stories.

Unique Properties

The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.

Inspiration

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Project Overview

Game Fuel Team Optic Champions Can Packaging has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Game Fuel Team Optic Champions Can Packaging.

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Instantly access 61 press releases, available exclusively for journalists.

Introducing the Game Fuel Team Optic Champions Can: A Tribute to the Gaming Community

PepsiCo Design & Innovation Unveils Limited Edition Mtn Dew AMP Game Fuel Optic Champions Cans

PepsiCo Design and Innovation Newsroom

Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.

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