'Doritos x Empirical Nacho Cheese Spirit' by PepsiCo Design and Innovation: Innovation in Influencer Kit

Doritos x Empirical Nacho Cheese Spirit

Influencer Kit for PepsiCo Design and Innovation

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

PepsiCo Design and Innovation 2025 Agency Silver Press Kit № 169155

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Download Press Kit № 169155 Influencer Kit for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Doritos x Empirical Nacho Cheese Spirit by PepsiCo Design and Innovation

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Influencer Kit by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Influencer Kit

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Doritos x Empirical Nacho Cheese Spirit Influencer Kit Press Releases

For Doritos x Empirical Nacho Cheese Spirit, we offer press releases in multiple languages, including: English.

Unique Properties

Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.

Inspiration

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Project Overview

Doritos x Empirical Nacho Cheese Spirit Influencer Kit has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos x Empirical Nacho Cheese Spirit Influencer Kit.

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 61 press releases now, directly accessible to journalists.

Doritos and Empirical Win Silver A' Design Award for Innovative Nacho Cheese Spirit Influencer Kit

Doritos and Empirical have been honored with the Silver A' Packaging Design Award 2025 for their groundbreaking Nacho Cheese Spirit Influencer Kit, which captivated audiences nationwide after its limited release sold out in under six hours and garnered widespread media acclaim.

PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 169155. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 169155 featuring the Doritos x Empirical Nacho Cheese Spirit. For more in-depth materials, see Newsroom 133313.