'Bubly Bounce' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Bubly Bounce

Beverage Packaging for PepsiCo Design and Innovation

When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.

PepsiCo Design and Innovation 2022 Agency Iron Press Kit № 137233

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Download Press Kit № 137233 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Bubly Bounce by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Bubly Bounce

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PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

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Bubly Bounce Beverage Packaging Press Releases

Explore press materials for Bubly Bounce, available in languages such as English.

Bubly Bounce Beverage Packaging Media Articles

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Unique Properties

When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.

Inspiration

The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Project Overview

Bubly Bounce Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Bubly Bounce Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Available now: 50 press releases ready for immediate access by journalists.

PepsiCo Unveils Bubly Bounce: The New Line Extension Adding a Kick of Caffeine to the Bubly Brand

PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 137233. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Bubly Bounce through Press Kit / Media Showcase 137233. Explore more in Newsroom 133313.