Grand Egyptian Museum
Corporate Identity for Rana Hossam
The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets. Hieroglyphs in the logotype and the signage system were used to invoke the ancient Egyptian culture and style. A logo was created using five hieroglyphs that read Egypt; were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color. The secondary colors were inspired by colorful ancient Egyptian jewelry design.
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Grand Egyptian Museum by Rana Hossam Gaber
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Corporate Identity by Rana Hossam Gaber
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Rana Hossam Gaber Grand Egyptian Museum
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Rana Hossam Gaber Corporate Identity
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Rana HossamBrand Logo
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Grand Egyptian Museum Corporate Identity Press Releases
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Grand Egyptian Museum Corporate Identity Media Articles
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Unique Properties
While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Tags
Visual Identity, Logo, Branding, Typography, Signage system
Production Technology
Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Design Challenge
Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature. If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity. Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Project Duration
2015 German University in Cairo, 3 months During the pre-master in Graphic Design Degree.
Operation Flow
It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Research
My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it. My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner. I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiration
The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Image Credits
credits to: Shutterstock and bensound
Project Overview
Grand Egyptian Museum Corporate Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Rana Hossam Gaber was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Grand Egyptian Museum Corporate Identity.
Rana Hossam Gaber Press Releases
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Grand Egyptian Museum Unveils New Corporate Identity
The Grand Egyptian Museum introduces a modern visual identity, inspired by ancient hieroglyphs, to honor the rich history of ancient Egypt while maintaining a fresh look.
Rana Hossam Gaber Newsroom
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