Brickwell Builders
Corporate Identity for Anna Zhuk
Brickwell Builders brand identity, designed by Anna Zhuk, blends tradition with innovation, redefining the visual language of modern construction. At its core, the logo features interlocking bricks forming the letter B, a symbol of strength, precision and stability. A refined color palette and typography enhance the contemporary yet timeless aesthetic. The cohesive branding materials reflect the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology, creating a seamless fusion of heritage and progress.
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Brickwell Builders by Anna Zhuk
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Corporate Identity by Anna Zhuk
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Anna Zhuk Brickwell Builders
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Anna Zhuk Corporate Identity
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Anna Zhuk Designer Portrait Photo
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Anna Zhuk Interview
Complimentary Journalist Resource: Obtain an interview with Anna Zhuk, approximately 1211 words, to enrich your articles. Free download available now. Access Anna Zhuk Interview Now.
Unique Properties
Brickwell Builders is a forward-thinking construction company specializing in sustainable and innovative building solutions. This brand identity project redefines its image, blending tradition with modernity. The logo, crafted as interlocking bricks forming the letter B, symbolizes strength, precision and trust. Paired with a cohesive color palette, typography and branding materials, the identity reflects the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology.
Tags
logo, brand identity, corporate identity, graphic design, design research
Production Technology
Before starting the work, I conducted market research and used the associative circle method. Then, I moved on to the design process, beginning with hand-drawn sketches in a notebook before transitioning to Illustrator. At each of the stages the logo was changed, modified and improved and in the end I got the logo that I presented.
Design Challenge
The main challenge was balancing tradition and modernity in the brand identity. It was essential to honor traditional craftsmanship while ensuring the design felt contemporary and relevant in a competitive market. Finding the right visual language required extensive research into construction aesthetics and industry trends. Additionally, creating a scalable identity that works across both digital and print formats demanded careful typographic and color choises.
Project Duration
I started working on the project in February 2024 in Modena, completed it in April 2024 and published it on Behance.
Operation Flow
For the best result I adapted the logo. It is possible to use its full version in cases where you need to ensure maximum readability and brand recognition. The shortened version of the logo is ideal for minimalistic or limited spaces. Each version emphasizes the brand while maintaining a visual connection, but adapts to the task and scale of the medium.
Research
This project focuses on the intersection of tradition and modernity in construction branding. The research was based on an exploratory approach, analyzing industry trends and best practices in visual identity design. Methods included market analysis, competitor benchmarking and design experimentation. The outcome is a scalable and adaptable identity system that reflects craftsmanship while embracing innovation, with potential applications in branding, marketing and corporate commucations.
Inspiration
My goal was to create a project that integrates tradition with cutting-edge technology. I choose to bring this vision to life throught a construction company that combines the key principles of traditional building techniques with modern methodologies to deliver high-quality construction projects. The logo and corporate identity reflect the company's commitment to preserving traditional craftsmanship while embracing the latest advancements in the industry.
Image Credits
Image #1: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024. Image #2: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024. Image #3: Mockups by Mr. Mockup, used under free license, 2024. Image #4: Mockups by Mr. Mockup, used under free license, 2024. Typography Muller Next by Fontfabric, used under free or personal use license. Montserrat by Google Fonts, used under Google Fonts license.
Project Overview
Brickwell Builders Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Anna Zhuk was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Brickwell Builders Corporate Identity.
Anna Zhuk Newsroom
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