Jaya Beach Tennis

Corporate Identity for Four Seasons Importação, Exportação, Distribuição e Comércio Ltda

It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.

Download Press Kit № 148994

Download Press Kit № 148994 Corporate Identity for Four Seasons Importação, Exportação, Distribuição e Comércio Ltda by ARBO design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Jaya Beach Tennis by ARBO design

Download 1800 Pixels JPEG Image.

Corporate Identity by ARBO design

Download 1800 Pixels JPEG Image.

ARBO design Jaya Beach Tennis

Download 1800 Pixels JPEG Image.

ARBO design Corporate Identity

Download 1800 Pixels JPEG Image.

Four Seasons Importação Exportação Distribuição e Comércio LtdaBrand Logo

Download 1800 Pixels JPEG Image.

Jaya Beach Tennis Corporate Identity Press Releases

Discover our press releases for Jaya Beach Tennis available in the following languages: English.

Jaya Beach Tennis Corporate Identity Media Articles

Utilize our prepared articles to feature Jaya Beach Tennis, available in the languages: German, French, Portuguese, Dutch, English, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, Korean, Hindi and Italian.

Unique Properties

JAYA comes from Sanskrit "victory" and intends to promote the sport that is gaining space. Delivering technical and aesthetic quality, the work started with strategic positioning definition, naming, identity, brand architecture, and product portfolio. Developing the market positioning, impacting the business and service experience, the result unfolds verbal and visual points of contact, materializing the purpose, and conquering the audience with an accessible performance and innovative look.

Tags

Sport, Beach, Tennis, VBL, Identity, Language, Design

Production Technology

The rackets are made with a steel frame and a synthetic or natural rubber grip. The strings are typically made from a combination of synthetic fibers, such as polyester and nylon. Additional materials, such as graphite or foam, may also be used in the construction of the racket.

Design Challenge

The process consisted of creating conceptual definitions that form the brand platform, name, verbal and visual identity, and statement phrases. The challenge was to develop verbal language and make it tangible in the context of product development. Then a deep dive into the beach tennis universe was done, becoming possible to build a narrative that brought meaningful concepts, important to bring the language into a differentiated and technical place.

Project Duration

The project started in February 2022 in Brazil and China and finishes in July 2022. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.

Operation Flow

It is a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language, also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user routine and not only to occasional use in sports.

Research

Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

Inspiration

Fill the market gaps highlighted by the strategic positioning. It is suitable for urban living, signifying this context, balancing an admittedly cosmopolitan aesthetic with a rescue of the freedom and energy of the beach environment. Thus, elements are referred to the city architecture, graffiti, and fashion, in addition to the intensity of nature's colors. As for the user experience, there was also a gap in accessible performance.

Image Credits

ARBO design team Instagram Freepik Pexels

Project Overview

Jaya Beach Tennis Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

ARBO design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Jaya Beach Tennis Corporate Identity.

ARBO design Press Releases

We provide a series of press releases on ARBO design that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 12 press releases for all journalists.

Jaya Beach Tennis: A Victory for Corporate Identity in Sports

ARBO design Unveils Jaya Beach Tennis, a Strategic and Innovative Corporate Identity Design for Urban Living

ARBO design Newsroom

Discover outstanding design and award-winning initiatives in the ARBO design Newsroom.