Ubo
Shampoo Series for Banwea Brand Design (Shanghai) Co., Ltd.
Ubo advocates a pure and simple lifestyle. The product expresses the brand value with simple and pure product packaging. The fast-paced urban life makes modern people exhausted, so they hope that life can be simpler and abandon unnecessary decorations. The iconic oval visual symbol is presented through the cutting of lines and surfaces with simple lines. This visual symbol runs through the entire product packaging. It not only gives Ubo shampoo a unique appearance, but also highlights the brand's unlimited expression of washing and care products in form.
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Ubo by Houcai Wang
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Shampoo Series by Houcai Wang
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Houcai Wang Ubo
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Houcai Wang Shampoo Series
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Houcai Wang Designer Portrait Photo
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Banwea Brand Design Shanghai Co Ltd Brand Logo
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Unique Properties
Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Tags
Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology
pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge
How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Project Duration
The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow
Open the pump head and press to use
Research
In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration
Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Image Credits
Image #No1 Designer Wang Houcai, ubo, 2024. Image #No2 Designer Wang Houcai, ubo, 2024. Image #No3 Designer Wang Houcai, ubo, 2024. Image #No4 Designer Wang Houcai, ubo, 2024. Video Credits: Wang Houcai, 2024
Project Overview
Ubo Shampoo Series has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Houcai Wang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Ubo Shampoo Series.
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