Qili

Perfume for Banwea Brand Design (Shanghai) Co., Ltd.

Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.

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Qili by Houcai Wang

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Perfume by Houcai Wang

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Houcai Wang Qili

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Houcai Wang Perfume

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Houcai Wang Designer Portrait Photo

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Banwea Brand Design Shanghai Co Ltd Brand Logo

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Unique Properties

Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature. The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.

Tags

Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy

Production Technology

The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.

Design Challenge

The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution

Project Duration

The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023

Operation Flow

Open the bottle cap and press the pump head to use

Research

We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery. By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.

Inspiration

The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.

Image Credits

Image #1 :wang houcai, QíLI perfume,2024

Project Overview

Qili Perfume has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Houcai Wang was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Qili Perfume.

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