Souldar Cracker

Packaging Design for Dali Foods Group

For the information human access to, 90% is from visual, visual judgment occupies an important positioning the sensory evaluation. Simplify the unnecessary graphic elements, the product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic, create the most easily transfer appetite of telepresence.

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Souldar Cracker by Yeqin Chen

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Packaging Design by Yeqin Chen

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Yeqin Chen Souldar Cracker

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Yeqin Chen Packaging Design

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Dali Foods GroupBrand Logo

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Souldar Cracker Packaging Design Press Releases

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Souldar Cracker Packaging Design Media Articles

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Unique Properties

The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.

Tags

Chocolates, soda cracker, snacks, Packaging Design, Branding

Production Technology

Use Ivory board for packaging materials, and use gold stamping to print the selected elements.

Design Challenge

When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.

Project Duration

The project started in May 2020 and completed on July 2020, Shantou.

Operation Flow

The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.

Research

Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.

Inspiration

In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.

Image Credits

Yeqin Chen

Project Overview

Souldar Cracker Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yeqin Chen was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Souldar Cracker Packaging Design.

Yeqin Chen Press Releases

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Introducing Souldar Cracker: A Unique Packaging Design by Yeqin Chen

Yeqin Chen's innovative packaging design, Souldar Cracker, combines visual appeal with practicality to enhance the consumer experience.

Yeqin Chen Newsroom

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