Zao from Xinghua Village

Liquor Package for Qiangyuanzao

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

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Zao from Xinghua Village by Chunyang Wang and Qianqian Yao

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Liquor Package by Chunyang Wang and Qianqian Yao

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Chunyang Wang and Qianqian Yao Zao from Xinghua Village

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Chunyang Wang and Qianqian Yao Liquor Package

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QiangyuanzaoBrand Logo

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Zao from Xinghua Village Liquor Package Press Releases

Access press releases crafted for Zao from Xinghua Village in these languages: English.

Zao from Xinghua Village Liquor Package Media Articles

Ready for your features: articles on Zao from Xinghua Village in various languages, including Chinese (Mandarin), English, Italian, German, French, Dutch, Turkish, Indonesian, Arabic (Standard), Japanese, Russian, Korean, Spanish, Portuguese and Hindi.

Unique Properties

Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.

Tags

Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity

Production Technology

The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.

Design Challenge

How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.

Project Duration

Designed in Hangzhou in September 2021. The product will be produced in Shanxi Xinghua Village in 2021

Operation Flow

When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.

Research

Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.

Inspiration

Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.

Project Overview

Zao from Xinghua Village Liquor Package has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Chunyang Wang and Qianqian Yao.

Silver Recognition

Chunyang Wang and Qianqian Yao was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Zao from Xinghua Village Liquor Package .

Chunyang Wang and Qianqian Yao Press Releases

Explore the world of Chunyang Wang and Qianqian Yao through our press releases, designed for media members to use freely and enrich your content. Instantly access 2 press releases, available exclusively for journalists.

Zao from Xinghua Village: Redefining Chinese Liquor Packaging for the Modern Generation

Chunyang Wang's innovative liquor packaging design, Zao from Xinghua Village, blends tradition with modernity to appeal to a global audience, earning Silver in A' Packaging Design Award 2023.

Chunyang Wang and Qianqian Yao Newsroom

Discover outstanding design and award-winning initiatives in the Chunyang Wang and Qianqian Yao Newsroom.