Scarlet
Sanitary Pads for Scarlet
Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.
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Scarlet by Masoud Najafi Amirkiasar
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Sanitary Pads by Masoud Najafi Amirkiasar
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Masoud Najafi Amirkiasar Scarlet
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Masoud Najafi Amirkiasar Sanitary Pads
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Masoud Najafi Amirkiasar Designer Portrait Photo
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ScarletBrand Logo
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Unique Properties
Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Tags
Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology
The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge
The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality. The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Project Duration
The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow
This product is chosen by the buyer because of its pleasant and eye-catching design.
Research
The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research. The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration
The design shows a sense of liberation, freedom, and peace. For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Image Credits
Illustrator: Masoud Najafi
Project Overview
Scarlet Sanitary Pads has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Masoud Najafi Amirkiasar was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Scarlet Sanitary Pads.
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