Adore Repackaging

Sanitary Pads for Etereo Pte Ltd

To characterize ADORE, the Etereo Team used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging. This concept was developed after thorough market research on the female market and rounds of enhancements to test on the functionality of the products.

Download Press Kit № 101113

Download Press Kit № 101113 Sanitary Pads for Etereo Pte Ltd by Etereo to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Adore Repackaging by Etereo

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Sanitary Pads by Etereo

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Etereo Adore Repackaging

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Etereo Sanitary Pads

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Etereo Pte LtdBrand Logo

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Etereo Interview

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Adore Repackaging Sanitary Pads Press Releases

Press releases for Adore Repackaging are now accessible in these languages: English.

Adore Repackaging Sanitary Pads Media Articles

Utilize our prepared articles to feature Adore Repackaging, available in the languages: English, Italian, Indonesian, German, Dutch, Turkish, Korean, Japanese, Russian, Hindi, Spanish, French, Portuguese, Arabic (Standard) and Chinese (Mandarin).

Unique Properties

To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.

Tags

Sanitary Pads, Repackaging, Rebranding, Females

Production Technology

Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.

Design Challenge

The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.

Project Duration

The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.

Operation Flow

The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.

Research

Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.

Inspiration

We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.

Project Overview

Adore Repackaging Sanitary Pads has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Etereo.

Bronze Recognition

Etereo was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Adore Repackaging Sanitary Pads.

Etereo Press Releases

Discover Etereo's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 1 press releases.

ADORE Repackaging: A Chic and Functional Redesign for Sanitary Pads

Etereo Redefines ADORE's Packaging for the Modern Woman with a Youthful and Hygienic Approach

Etereo Newsroom

Explore Etereo Newsroom to uncover award-winning design projects and more.