Kahisu

Japanese Vinegar Drink Packaging for Applied Kansei Center

Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.

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Kahisu by Shinji Arashigawa

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Japanese Vinegar Drink Packaging by Shinji Arashigawa

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Shinji Arashigawa Kahisu

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Shinji Arashigawa Japanese Vinegar Drink Packaging

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Shinji Arashigawa Design Team Photo

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Applied Kansei CenterBrand Logo

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Kahisu Japanese Vinegar Drink Packaging Press Releases

Press resources for Kahisu are offered in several languages: English.

Kahisu Japanese Vinegar Drink Packaging Media Articles

Access our collection of Kahisu articles, ready for use and offered in languages: Portuguese, Chinese (Mandarin), Indonesian, Dutch, Hindi, Italian, German, French, Turkish, Korean, Arabic (Standard), Japanese, Russian, English and Spanish.

Unique Properties

Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.

Tags

Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum

Production Technology

The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.

Design Challenge

A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.

Project Duration

The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.

Operation Flow

The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.

Research

A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".

Inspiration

Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.

Project Overview

Kahisu Japanese Vinegar Drink Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Shinji Arashigawa.

Bronze Recognition

Shinji Arashigawa was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Kahisu Japanese Vinegar Drink Packaging.

Shinji Arashigawa Press Releases

We provide a series of press releases on Shinji Arashigawa that journalists and press members can freely incorporate into their narratives. Unlock 2 press releases now, directly accessible to journalists.

Kahisu: Japanese Vinegar Drink with Artistic Ethical Design

Introducing Kahisu, a new Japanese vinegar drink with ethical values, inspired by the works of Gauguin and Monet, now available online since August 2022.

Shinji Arashigawa Newsroom

Visit Shinji Arashigawa Newsroom for an inside look at exceptional design and award-winning projects.