Meandre

Bottle and Package Design for Jiawei Wu Design

Meandre means curves of the river in French. The packaging design created for a fragrance is meant to give customers an immersive experience of wandering in the forest with meandering footprints. Natural elements reflect in the container bottle design details, including the characteristics of stone material. The cap is designed to represent the image of the natural shape with branch bending. The color family demonstrates a sense of natural elegance in the packaging system.

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Meandre by Jiawei Wu

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Bottle and Package Design by Jiawei Wu

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Jiawei Wu Meandre

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Jiawei Wu Bottle and Package Design

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Jiawei Wu Designer Portrait Photo

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Jiawei Wu DesignBrand Logo

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Meandre Bottle and Package Design Press Releases

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Meandre Bottle and Package Design Media Articles

Leverage our ready-to-publish articles on Meandre, offered in a range of languages: English, Spanish, Hindi, Korean, Japanese, Russian, Turkish, Arabic (Standard), Italian, German, French, Dutch, Indonesian, Portuguese and Chinese (Mandarin).

Unique Properties

The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.

Tags

Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product

Production Technology

All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.

Design Challenge

The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.

Project Duration

The project started in 2020 and finished in 2021.

Operation Flow

Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.

Research

The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.

Inspiration

The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.

Image Credits

Design:Jiawei Wu Photo Credits: Sonia Szostak

Project Overview

Meandre Bottle and Package Design has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Jiawei Wu was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Meandre Bottle and Package Design.

Jiawei Wu Press Releases

We provide a series of press releases on Jiawei Wu that journalists and press members can freely incorporate into their narratives. Unlock 2 press releases now, directly accessible to journalists.

Introducing Meandre: A Fragrance Design Inspired by the Curves of a River

Discover the immersive journey of the Meandre fragrance, designed by Jiawei Wu, evoking the experience of forest wandering with natural and woody notes.

Jiawei Wu Newsroom

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