'The Language of Emotion and Time' by Jiaxin Lv Ying Zhang Yufei Gao: Innovation in Cake Packaging

The Language of Emotion and Time

Cake Packaging for Jiaxin Lv Ying Zhang Yufei Gao

Cakes and flowers are good options for expressing emotions. The packaging cleverly combines the two, hoping to bring double blessings to the giver. The language of flowers has no borders, and no matter what kind of emotion people want to express, everyone can find a corresponding expression in the world of flowers. Flowers are a timer from nature; when people can't eat the cake in one sitting, flowers will measure the freshness of the cake for you. Each box is printed with Fibonacci wave points presented by natural stamens.

Jiaxin Lv Ying Zhang Yufei Gao 2023 Emergent Bronze Press Kit № 141472

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The Language of Emotion and Time by Jiaxin Lv Ying Zhang Yufei Gao

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Cake Packaging by Jiaxin Lv Ying Zhang Yufei Gao

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Jiaxin Lv Ying Zhang Yufei Gao The Language of Emotion and Time

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The Language of Emotion and Time Cake Packaging Press Releases

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The Language of Emotion and Time Cake Packaging Media Articles

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Unique Properties

Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.

Production Technology

It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging

Design Challenge

The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape

Project Duration

The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022

Operation Flow

The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.

Research

The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.

Inspiration

People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing

Project Overview

The Language of Emotion and Time Cake Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jiaxin Lv Ying Zhang Yufei Gao.

Bronze Recognition

Jiaxin Lv Ying Zhang Yufei Gao was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work The Language of Emotion and Time Cake Packaging.

Jiaxin Lv Ying Zhang Yufei Gao Press Releases

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Introducing: The Language of Emotion and Time

Award-Winning Cake Packaging Design Unveiled by Jiaxin Lv Ying Zhang Yufei Gao

Jiaxin Lv Ying Zhang Yufei Gao Newsroom

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