Mao Xin Tea House
Visual Identity for BlackLiuStudio
The Mao Xin tea house was meant to bring out the beauty of oriental tea and it's culture. In particular this teas specialty which is two leaves to every one root. When them combine that with the local tea culture it is very easy to connect it with the Zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Download Press Kit № 132541
Download Press Kit № 132541 Visual Identity for BlackLiuStudio by Liu,Ching Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mao Xin Tea House by Liu Ching Yu
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Visual Identity by Liu Ching Yu
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Liu Ching Yu Mao Xin Tea House
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Liu Ching Yu Visual Identity
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Liu Ching Yu Designer Portrait Photo
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BlackLiuStudioBrand Logo
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Mao Xin Tea House Visual Identity Press Releases
Discover our press releases for Mao Xin Tea House available in the following languages: English.
Mao Xin Tea House Visual Identity Translations
Our Mao Xin Tea House translations are now available in a wide range of languages: Visuele Identiteit AF, Identiteti Vizual SQ, ምስላዊ ማንነት AM, الهوية المرئية AR, Տեսողական Ինքնությունը HY, Vizual Şəxsiyyət AZ, Identitate Bisuala EU, Візуальная Ідэнтычнасць BE, ভিজ্যুয়াল আইডেন্টিটি BN, Vizuelni Identitet BS, Визуалната Идентичност BG, Visual Identity MY, La Identitat Visual CA, Ang Biswal Nga Identidad CEB, Chizindikiritso Chowoneka NY, 視覺識別 ZY, 视觉识别 ZH, Identità Visuale CO, Vizualni Identitet HR, Vizuální Identita CS, Visuel Identitet DA, Visuele Identiteit NL, Vida Identeco EO, Visuaalne Identiteet ET, Visuaalinen Identiteetti FI, L'identité Visuelle FR, An Dearbh-Aithne Lèirsinneach GD, A Identidade Visual GL, ვიზუალური იდენტურობა KA, Visuelle Identität DE, Η Οπτική Ταυτότητα EL, દ્રશ્ય ઓળખ GU, Idantite Vizyèl HT, Imani HA, ʻo Ka ʻike Maka HAW, זהות חזותית HE, दृश्य पहचान HI, Kev Pom Tus Kheej HMN, A Vizuális Identitás HU, Sjónræn Sjálfsmynd IS, Njirimara Anya IG, Identitas Visual ID, Féiniúlacht Amhairc GA, L'identità Visiva IT, ビジュアルアイデンティティは JA, Identitas Visual JV, ದೃಶ್ಯ ಗುರುತು KN, Визуалды Сәйкестік KK, អត្តសញ្ញាណដែលមើលឃើញ KM, Indangamuntu Igaragara RW, 비주얼 아이덴티티는 KO, Nasnameya Dîtbar KU, Визуалдык Иденттүүлүк KY, ຕົວຕົນຂອງສາຍຕາ LO, Visivae Identitatis LA, Vizuālā Identitāte LV, Vizualinis Identitetas LT, Visuell Identitéit LB, Визуелниот Идентитет MK, Maha-Hita Maso MG, Identiti Visual MS, വിഷ്വൽ ഐഡന്റിറ്റി ML, Identità Viżwali MT, Ko Te Tuakiri Ataata MI, व्हिज्युअल आयडेंटिटी MR, Visual Identity MN, दृश्य पहिचान NE, Visuell Identitet NO, ଭିଜୁଆଲ୍ ପରିଚୟ OR, بصری پیژندنه PS, هویت بصری FA, Identyfikacja Wizualna PL, Identidade Visual PT, ਵਿਜ਼ੂਅਲ ਪਛਾਣ PA, Identitatea Vizuală RO, Визуальная Идентификация RU, Fa'asinomaga Va'aia SM, Визуелни Идентитет SR, Chinoonekwa SN, بصري سڃاڻپ SD, දෘශ්ය අනන්යතාවය SI, Vizuálna Identita SK, Vizualna Identiteta SL, Aqoonsiga Muuqaalku SO, Boitsebiso Ba Pono ST, La Identidad Visual ES, Idéntitas Visual SU, Utambulisho Wa Kuona SW, Visuell Identitet SV, Ang Visual Identity TL, Шахсияти Визуалӣ TG, காட்சி அடையாளம் TA, Визуаль Үзенчәлек TT, దృశ్యమాన గుర్తింపు TE, เอกลักษณ์ทางภาพ TH, Görsel Kimlik TR, Wizual Şahsyýet TK, Візуальна Айдентика UK, بصری شناخت UR, كۆرۈنۈشلۈك سالاھىيەت UG, Vizual Identifikatsiya UZ, Bản Sắc Hình Ảnh VI, Hunaniaeth Weledol CY, Fisuele Identiteit FY, Isazisi Esibonwayo XH, וויסואַל אידענטיטעט YI, Idanimo Wiwo YO, Ubunikazi Obubonakalayo ZU, Visual Identity EN, for global reach.
Mao Xin Tea House Visual Identity Media Articles
Ready-to-feature articles on Mao Xin Tea House are available in these languages: Japanese, Dutch, Italian, Indonesian, Turkish, Arabic (Standard), Portuguese, English, Hindi, Spanish, Korean, Russian, Chinese (Mandarin), German and French, for your convenience.
Unique Properties
The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Tags
Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology
Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge
Finding the right design to attract the attention of a younger generation of new users.
Project Duration
The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow
The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Research
Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration
The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Image Credits
ChingYu-Liu, 2021.
Project Overview
Mao Xin Tea House Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Liu,Ching Yu was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Mao Xin Tea House Visual Identity.
Liu,Ching Yu Press Releases
Attention press members and journalists: We offer a collection of press releases on Liu,Ching Yu and their notable work, available for your unrestricted use. Instantly access 1 press releases, available exclusively for journalists.
Mao Xin Tea House Unveils New Visual Identity
Mao Xin Tea House, a historic tea producer in Taiwan, has revealed a new visual identity designed by Ching Yu Liu, aimed at preserving and promoting the local tea culture.
Liu,Ching Yu Newsroom
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