La Pause Parisienne
Visual Identity for Made for you
Renovated in 2019, the former restaurant Le Quai, leaves in its place a 460 sqm space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night. The letters are designed in the form of tree leaves. The U is a symbol of taking a break. The serif style typography uses curved leaves in order to create an essence of elegance and gentleness.
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La pause parisienne by Fanny De Bray
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Visual Identity by Fanny De Bray
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Fanny De Bray La pause parisienne
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Fanny De Bray Visual Identity
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La Pause Parisienne Visual Identity Press Releases
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La Pause Parisienne Visual Identity Media Articles
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Unique Properties
The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
Tags
nature, leaves, pause, restaurant, graphic design
Production Technology
Menu
Design Challenge
The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
Project Duration
The project started in April 2019 and finished in June 2019.
Operation Flow
It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
Research
It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
Inspiration
The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
Image Credits
Illustrator: Anna Cesa
Project Overview
La Pause Parisienne Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Fanny De Bray was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work La Pause Parisienne Visual Identity.
Fanny De Bray Press Releases
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Introducing La Pause Parisienne: A Nature-Inspired Visual Identity by Fanny De Bray
Paris, France - June 2019 - Fanny De Bray Unveils La Pause Parisienne
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