Ghepard Communication Logo
Visual Identity for Ghepard Communication
The logo is designed for a marketing agency. The identity was built around the silhouette of a cheetah, with the intention of highlighting a few features such as power, speed and agility, representing the three values adopted by the agency. The result is a personalized, minimalist and modern graphic symbol. The cheetah's tail, appreciated for its length and very narrow waist played an important role in the design. The logo uses a modern font, the shape is very dynamic and also uses contrasting colors. The overall look makes it easier to apply it to different materials.
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Ghepard Communication Logo by Ioana Morosan
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Visual Identity by Ioana Morosan
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Ioana Morosan Ghepard Communication Logo
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Ioana Morosan Visual Identity
Download 1800 Pixels JPEG Image.
Ghepard CommunicationBrand Logo
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Ghepard Communication Logo Visual Identity Press Releases
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Ghepard Communication Logo Visual Identity Media Articles
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Unique Properties
The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Tags
Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology
Corel Draw and Adobe Creative Suite.
Design Challenge
The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Project Duration
The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow
The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Research
The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration
The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Image Credits
Product images and animation: Ioana Morosan
Project Overview
Ghepard Communication Logo Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Ioana Morosan was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Ghepard Communication Logo Visual Identity.
Ioana Morosan Press Releases
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Ghepard Communication Logo: A Modern Symbol of Strength and Agility
Ioana Morosan's creation, the Ghepard Communication Logo, is a visual identity designed to represent a Marketing and Communication Agency, drawing inspiration from the fastest feline on the planet, the cheetah. The logo embodies strength, agility, and originality, reflecting the core values of the agency. Created using Corel Draw and Adobe Creative Suite, the logo features a dynamic silhouette of the cheetah, with a modern and minimalist style, making it versatile for various applications.
Ioana Morosan Newsroom
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