IBIS Bread Culinary Explorers

Rebranding for IBIS Backwarenvertriebs GmbH

For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.

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Bread Culinary Explorers by Wolkendieb Design Agency

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Rebranding by Wolkendieb Design Agency

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Wolkendieb Design Agency Rebranding

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IBIS Bread Culinary Explorers Rebranding Press Releases

For IBIS Bread Culinary Explorers, find press releases in a variety of languages: English.

IBIS Bread Culinary Explorers Rebranding Translations

IBIS Bread Culinary Explorers in your language: we provide project translations across multiple languages: Herhandelsmerk AF, Riemërtimi SQ, ዳግም ብራንዲንግ AM, العلامة التجارية AR, Ռեբրենդինգը HY, Rebrendinq AZ, Rebranding EU, Рэбрэндынг BE, রিব্র্যান্ডিং BN, Rebranding BS, Ребрандирането BG, Rebranding MY, Rebranding CA, Rebranding NY, 品牌重塑 ZH, Rebranding CO, Rebranding HR, Rebranding CS, Rebranding DA, Rebranding NL, Remarkado EO, Rebränding ET, Brändäys FI, Rebranding FR, Rebranding GL, რებრენდინგი KA, Rebranding DE, Το Rebranding EL, રિબ્રાન્ડિંગ GU, Rebranding HT, Rebranding HA, מיתוג מחדש HE, रीब्रांडिंग HI, Márkaváltás HU, Rebranding ID, Athbhrandáil GA, Rebranding IG, Vörumerkjabreyting IS, Rebranding IT, ブランド変更 JA, Rebranding JV, ಮರುಬ್ರಾಂಡಿಂಗ್ KN, Ребрендинг KK, ម៉ាកយីហោឡើងវិញ KM, Rebranding RW, Ребрендинг KY, 리브랜딩 KO, Rebranding KU, Rebranding LA, Rebranding LB, Rebranding LO, Prekės Ženklo Keitimas LT, Zīmola Maiņa LV, Ребрендирањето MK, Fanavaozana MG, Penjenamaan Semula MS, റീബ്രാൻഡിംഗ് ML, Rebranding MT, Rebranding MI, रीब्रँडिंग MR, Rebranding MN, रिब्रान्डिङ NE, Rebranding NO, ରିବ୍ରାଣ୍ଡିଂ OR, ਰੀਬ੍ਰਾਂਡਿੰਗ PA, تغییر برند FA, Rebranding PL, بیا نومول PS, Rebranding PT, Rebrandingul RO, Ребрендинг RU, Rebranding SD, Toe Fa'ailoga SM, Ребрендирање SR, Bhranndadh GD, Rebranding SN, Rebranding SI, Rebranding SK, Rebranding SL, Rebranding SO, Rebranding ST, Marca ES, Rebranding SU, Rebranding SW, Rebranding SV, மறுபெயரிடுதல் TA, రీబ్రాండింగ్ TE, Ребрендинг TG, รีแบรนด์ TH, Rebrending TK, Ang Rebranding TL, Yeniden Markalama TR, Ребрендинг TT, Rebranding UG, Ребрендинг UK, ری برانڈنگ UR, Rebrending UZ, Đổi Thương Hiệu VI, Ailfrandio CY, Rebranding FY, Rebranding XH, רעבראַנדינג YI, Rebranding YO, Kabusha ZU, 品牌重塑 ZY, Rebranding CEB, ʻo Ka Hōʻailona Hou HAW, Rebranding HMN, Rebranding EN.

IBIS Bread Culinary Explorers Rebranding Media Articles

Our articles on IBIS Bread Culinary Explorers, prepared for immediate use, are offered in several languages, including Italian, French, Portuguese, English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, German, Turkish, Arabic (Standard) and Indonesian.

Unique Properties

Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.

Tags

packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany

Production Technology

All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.

Design Challenge

The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.

Project Duration

The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.

Operation Flow

Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.

Research

Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.

Inspiration

IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.

Image Credits

Image #1: IBIS, Bread Culinary Explorers, 2020 Image #2: IBIS, Bread Culinary Explorers, 2020 Image #3: IBIS, Bread Culinary Explorers, 2020 Image #4: IBIS, Bread Culinary Explorers, 2020 Image #5: IBIS, Bread Culinary Explorers, 2020

Project Overview

IBIS Bread Culinary Explorers Rebranding has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Wolkendieb Design Agency was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work IBIS Bread Culinary Explorers Rebranding.

Wolkendieb Design Agency Press Releases

For journalists seeking engaging content: Explore our press releases featuring Wolkendieb Design Agency's work, freely available for incorporation into your stories. Journalists can access 3 press releases immediately, ready for your use.

IBIS Bread Culinary Explorers Unveiled by Wolkendieb Design Agency

Wolkendieb Design Agency redefines IBIS Backwaren's brand image with a stunning rebranding, separating their portfolio into two distinct categories, bread, and viennoiseries, to reflect the quality and versatility of the product range.

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