Mi Temple of Heaven Builder Packaging
Building Block Toy for Beijing AIQI Technology Co., Ltd.
The outer packaging outlines the image of the Year of Prayer Hall with fine and complicated line drafts, making every detail of this century-old building jump on the paper, adopting more blank design layout to neutralize the visual pressure, the structure integrates the display function and the packaging function as one Opening the upper lid is the "door" with the development history of the tenon and mortar. When you open the "door", you can see the layered packaging of the building blocks. The built-in structure of the package can be taken out as a separate storage box.
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Download Press Kit № 106355 Building Block Toy for Beijing AIQI Technology Co., Ltd. by Yang Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hall of Prayer for Good Harvest by Yang Zhang
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Building Block Toy by Yang Zhang
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Yang Zhang Hall of Prayer for Good Harvest
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Yang Zhang Building Block Toy
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Beijing AIQI Technology Co Ltd Brand Logo
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Mi Temple of Heaven Builder Packaging Building Block Toy Press Releases
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Mi Temple of Heaven Builder Packaging Building Block Toy Media Articles
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Unique Properties
The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Tags
Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology
The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge
How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Project Duration
The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow
The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual. The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Research
The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration
Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Image Credits
Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Project Overview
Mi Temple of Heaven Builder Packaging Building Block Toy has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yang Zhang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mi Temple of Heaven Builder Packaging Building Block Toy.
Yang Zhang Press Releases
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Mi Temple of Heaven Builder Packaging Unveiled by Designer Yang Zhang
Yang Zhang's Beijing AIQI Technology Co., Ltd. Introduces Building Block Toy Inspired by Chinese Architecture
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