'Mi Transformers Optimus Prime Packaging' by Yang Zhang: Innovation in Building Block Toy

Mi Transformers Optimus Prime Packaging

Building Block Toy for Beijing AIQI Technology Co., Ltd.

The front view of the product is used on the front of the package. Its minimalist style and color matching perfectly show the character characteristics of the product image. The overall packaging is integrated with the display function and the packaging function, and the opening and closing design of the packaging is very ceremonial. The packaging box is opened to both sides to form a separate storage box with a pull hole inside. By "breaking" the way, increase the storage area for parts classification to maximize the reuse of packaging.

Yang Zhang 2021 Enterprise Iron Press Kit № 106372

Download Press Kit № 106372

Download Press Kit № 106372 Building Block Toy for Beijing AIQI Technology Co., Ltd. by Yang Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Optimus Prime by Yang Zhang

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Building Block Toy by Yang Zhang

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Yang Zhang Optimus Prime

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Yang Zhang Building Block Toy

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Mi Transformers Optimus Prime Packaging Building Block Toy Press Releases

Explore press materials for Mi Transformers Optimus Prime Packaging, available in languages such as English.

Mi Transformers Optimus Prime Packaging Building Block Toy Media Articles

Explore our ready-to-use articles on Mi Transformers Optimus Prime Packaging, available in multiple languages: Italian, German, English, Spanish, Portuguese, Dutch, Korean, Indonesian, Russian, Chinese (Mandarin), Japanese, French, Turkish, Arabic (Standard) and Hindi, for your feature stories.

Unique Properties

The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.

Production Technology

The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper

Design Challenge

Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.

Project Duration

The project started in December 2019 and finished in February 2020 in Beijing, China

Operation Flow

Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.

Research

In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.

Inspiration

The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.

Image Credits

Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

Project Overview

Mi Transformers Optimus Prime Packaging Building Block Toy has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yang Zhang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mi Transformers Optimus Prime Packaging Building Block Toy .

Yang Zhang Press Releases

Numerous press releases on Yang Zhang and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 3 press releases now, directly accessible to journalists.

Mi Transformers Optimus Prime Packaging Unveiled by Designer Yang Zhang

Beijing AIQI Technology Co., Ltd. presents the innovative packaging for the Mi Transformers Optimus Prime, combining display and functionality in a minimalist design, enhancing user experience.

Yang Zhang Newsroom

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