Macy’s App Redesign
Redesign for Macy's
Macy's mobile app allows customers to shop Macy's offerings online, including a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
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Download Press Kit № 94021 Redesign for Macy's by Willy Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Macys App by Willy Lai
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Redesign by Willy Lai
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Willy Lai Macys App
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Willy Lai Redesign
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Willy Lai Designer Portrait Photo
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Macy 039 sBrand Logo
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Macy’s App Redesign Redesign Press Releases
Press releases for Macy’s App Redesign are now accessible in these languages: English.
Macy’s App Redesign Redesign Media Articles
For immediate use: Macy’s App Redesign articles, available in languages such as Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Dutch, Turkish, Portuguese, Japanese, Russian, Italian, German, Hindi, French, English and Spanish, to enrich your content.
Unique Properties
In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Tags
Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology
We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge
The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Project Duration
The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow
Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Research
Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration
The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Image Credits
Images courtesy of Macys.
Project Overview
Macy’s App Redesign Redesign has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Willy Lai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macy’s App Redesign Redesign.
Willy Lai Press Releases
Discover Willy Lai's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 3 press releases today.
Macyâs App Redesign Wins Silver A' Design Award
Macyâs app redesign by Willy Lai wins Silver A' Design Award for Mobile Technologies, Applications, and Software Design
Willy Lai Newsroom
Find inspiration and award-winning creativity within the Willy Lai Newsroom.
