Macau Light Festival 2018 TVC
TV Commercial for MIRAGE VISUALS
Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
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Macau Light Festival 2018 TVC by Puzzle Lai Meng Tak
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TV Commercial by Puzzle Lai Meng Tak
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Puzzle Lai Meng Tak Macau Light Festival 2018 TVC
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Puzzle Lai Meng Tak TV Commercial
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Puzzle Lai Meng Tak Designer Portrait Photo
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MIRAGE VISUALSBrand Logo
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Macau Light Festival 2018 TVC TV Commercial Press Releases
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Macau Light Festival 2018 TVC TV Commercial Media Articles
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Unique Properties
Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Tags
TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology
In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge
The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Project Duration
The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Operation Flow
Video file can be operated in every video player
Research
In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspiration
In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Image Credits
MIRAGE VISUALS All right reserved.
Project Overview
Macau Light Festival 2018 TVC TV Commercial has been a Silver winner in the Movie, Video and Animation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Puzzle Lai Meng Tak was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macau Light Festival 2018 TVC TV Commercial.
Puzzle Lai Meng Tak Press Releases
Numerous press releases on Puzzle Lai Meng Tak and their achievements are at your disposal, inviting press members to use them freely in their coverage. 2 press releases are now available for immediate access by journalists.
Macau Light Festival 2018 TVC Shines Bright with Time Tunnel Concept
MIRAGE VISUALS presents the Macau Light Festival 2018 TV Commercial, a mesmerizing journey through time and space in Macao, showcasing the city's rich culture and creativity.
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