Grundig Heinzelmann Limited Edition
Consumer Electronics Film for Digital Panorama
Grundig Intermedia GmbH’s roots lie in the traditional German company, Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built the ‘Heinzelmann’, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Download Press Kit № 118526
Download Press Kit № 118526 Consumer Electronics Film for Digital Panorama by Digital Panorama to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Digital Panorama Consumer Electronics Film
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Grundig Heinzelmann Limited Edition Consumer Electronics Film Press Releases
Our Grundig Heinzelmann Limited Edition press releases are ready in languages: English, for your convenience.
Grundig Heinzelmann Limited Edition Consumer Electronics Film Media Articles
Our articles on Grundig Heinzelmann Limited Edition, prepared for immediate use, are offered in several languages, including English, Korean, Japanese, Russian, Chinese (Mandarin), German, French, Spanish, Portuguese, Italian, Dutch, Turkish, Arabic (Standard), Hindi and Indonesian.
Unique Properties
Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Tags
Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Production Technology
%100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Design Challenge
The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Project Duration
Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Operation Flow
This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Research
Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiration
Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Image Credits
Video Credits: Emre GOREN
Project Overview
Grundig Heinzelmann Limited Edition Consumer Electronics Film has been a Platinum winner in the Movie, Video and Animation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Digital Panorama was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work Grundig Heinzelmann Limited Edition Consumer Electronics Film.
Digital Panorama Press Releases
Attention press members and journalists: We offer a collection of press releases on Digital Panorama and their notable work, available for your unrestricted use. Journalists can access 2 press releases immediately, ready for your use.
Grundig Heinzelmann Limited Edition Unveiled by Digital Panorama
Digital Panorama introduces the Grundig Heinzelmann Limited Edition, a tribute to the iconic 1946 wooden box tubeless radio, through a stunning CGI animation.
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