Yau Sik San
Branding Design for 1983Asia
This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983Asia developed “God of Cookery” from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASsia designed “Yau Sik San” by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Download Press Kit № 86955
Download Press Kit № 86955 Branding Design for 1983Asia by 1983ASIA to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yau Sik San by 1983ASIA
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Branding Design by 1983ASIA
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1983ASIA Yau Sik San
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1983ASIA Branding Design
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1983AsiaBrand Logo
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Yau Sik San Branding Design Press Releases
Press resources for Yau Sik San are offered in several languages: English.
Yau Sik San Branding Design Media Articles
Our articles on Yau Sik San, prepared for immediate use, are offered in several languages, including English, Spanish, Chinese (Mandarin), Hindi, French, Portuguese, Japanese, Russian, Italian, Indonesian, German, Dutch, Turkish, Arabic (Standard) and Korean.
Unique Properties
This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Tags
Package design, food, traditional culture, Asian design
Production Technology
1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge
God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Project Duration
When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow
This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Research
Chinese traditional culture
Inspiration
Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Image Credits
1983ASIA
Project Overview
Yau Sik San Branding Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
1983ASIA was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Yau Sik San Branding Design.
1983ASIA Press Releases
Attention press members and journalists: We offer a collection of press releases on 1983ASIA and their notable work, available for your unrestricted use. Press members can now immediately access 3 press releases.
1983ASIA Unveils Yau Sik San Branding Design Inspired by Chinese Ancient Spirit
1983ASIA introduces Yau Sik San, a branding design project inspired by the Chinese ancient spirit God of Cookery, aimed at bringing the essence of Guangdong cuisines to diners, with renowned chef Tsai Lan as the food supervisor.
1983ASIA Newsroom
Discover outstanding design and award-winning initiatives in the 1983ASIA Newsroom.
