Quix

Branding for Zambelli Brand Design

Quix are self-service vending machines that provide drinks and snacks. Quix’s branding was created by choosing colors, textures, and forms from Italian culture paying homage to the golden age of Italian design and the giants that defined it. As the consumer approaches to purchase a cup of coffee, the branding creates a unique visual experience in the space transporting the consumer to a different time and place evoking Italian coffee culture. Capturing the essence of Italian aesthetics Quix branding implements them on a small scale - from a cup of coffee to a vending machine.

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Quix by Anja Zambelli Colak

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Branding by Anja Zambelli Colak

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Anja Zambelli Colak Quix

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Anja Zambelli Colak Branding

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Anja Zambelli Colak Designer Portrait Photo

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Zambelli Brand DesignBrand Logo

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Quix Branding Press Releases

Our Quix press releases are ready in languages: English, for your convenience.

Quix Branding Media Articles

Access our collection of Quix articles, ready for use and offered in languages: Spanish, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, English and Italian.

Unique Properties

Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.

Tags

Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics

Production Technology

Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.

Design Challenge

Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).

Project Duration

The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.

Operation Flow

Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.

Research

Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.

Inspiration

Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.

Project Overview

Quix Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Anja Zambelli Colak.

Silver Recognition

Anja Zambelli Colak was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Quix Branding.

Anja Zambelli Colak Press Releases

Attention press members and journalists: We offer a collection of press releases on Anja Zambelli Colak and their notable work, available for your unrestricted use. Journalists, gain instant access to 4 press releases today.

Introducing Quix: An Italian-Inspired Branding Design for Vending Machines

Anja Zambelli Colak's Quix design captures the essence of Italian aesthetics in a unique branding concept for vending machines, transporting consumers to a different time and place.

Anja Zambelli Colak Newsroom

Unlock a treasure trove of award-winning designs by accessing Anja Zambelli Colak Newsroom.