Shengquan
Beer Packaging for China Resources Snow Breweries (China) Qinghai Sales Branch
This packaging design harmonizes traditional Tibetan motifs with modern aesthetics, forging a fresh product identity. It visually articulates the essence of Kunlun Mountain and the purity of glacial water, enhanced by auspicious patterns to resonate with consumers seeking authenticity and natural harmony. This synthesis of cultural symbolism and visuals embodies the brand vision and cements its positioning in the beer sector. The design celebrates and preserves Tibetan heritage, helping to raise awareness of the regional culture while balancing environmental protection and social impact.
Download Press Kit № 172352
Download Press Kit № 172352 Beer Packaging for China Resources Snow Breweries (China) Qinghai Sales Branch by Ningbo Mebox Brand Design Co., LTD to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Shengquan by Ningbo Mebox Brand Design Co LTD
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Beer Packaging by Ningbo Mebox Brand Design Co LTD
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Ningbo Mebox Brand Design Co LTD Shengquan
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Ningbo Mebox Brand Design Co LTD Beer Packaging
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China Resources Snow Breweries China Qinghai Sales BranchBrand Logo
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Shengquan Beer Packaging Press Releases
Explore press materials for Shengquan, available in languages such as English.
Unique Properties
This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Tags
Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Production Technology
This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Design Challenge
The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Project Duration
The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Operation Flow
The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension. By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Research
As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity. Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Inspiration
Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Project Overview
Shengquan Beer Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Ningbo Mebox Brand Design Co., LTD.
Bronze Recognition
Ningbo Mebox Brand Design Co., LTD was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Shengquan Beer Packaging.
Ningbo Mebox Brand Design Co., LTD Press Releases
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Shengquan Beer Packaging Wins Bronze at 2025 A' Design Awards for Innovative Tibetan-Inspired Design
Ningbo Mebox Brand Design Co., LTD has been honored with the Bronze A' Packaging Design Award 2025 for its Shengquan beer packaging, a project inspired by Tibetan culture and the pristine waters of Kunlun Mountain. Developed in Ningbo, Zhejiang, and set for launch in China in December 2025, the design blends regional heritage with modern aesthetics, creating a distinctive and sustainable brand identity.
Ningbo Mebox Brand Design Co., LTD Newsroom
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