Parsirang

Egg Producer for Parsirang Eggs

In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.

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Parsirang by Mohsen Koofiani

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Egg Producer by Mohsen Koofiani

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Mohsen Koofiani Parsirang

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Mohsen Koofiani Egg Producer

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Mohsen Koofiani Designer Portrait Photo

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Parsirang EggsBrand Logo

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Mohsen Koofiani Interview

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Unique Properties

This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.

Tags

Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging

Production Technology

Sustainable Cellulose Packaging + Label The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.

Design Challenge

The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.

Project Duration

The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran

Operation Flow

This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.

Research

This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.

Inspiration

The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.

Image Credits

Creator, Illustration and Design: Mohsen Koofiani

Project Overview

Parsirang Egg Producer has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Parsirang Egg Producer.

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Mohsen Koofiani Newsroom

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