Daity

Fruity Ice Lolly for Zarrin Ghazal Co. - DAITY Ice cream

The design is created in a modern and vibrant pop-art style. The use of sharp, summer-inspired colors combined with large, legible typography is a key feature of this design, ensuring quick information delivery to the audience. The selected colors are based on the flavors of the products, creating visual appeal for children, a sense of fun for teenagers, and conveying quality and health for adults.

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Download Press Kit № 170509 Fruity Ice Lolly for Zarrin Ghazal Co. - DAITY Ice cream by Mohsen Koofiani to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Daity by Mohsen Koofiani

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Fruity Ice Lolly by Mohsen Koofiani

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Mohsen Koofiani Daity

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Mohsen Koofiani Fruity Ice Lolly

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Mohsen Koofiani Designer Portrait Photo

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Zarrin Ghazal Co DAITY Ice creamBrand Logo

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Mohsen Koofiani Interview

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Unique Properties

This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.

Tags

Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art

Production Technology

In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.

Design Challenge

Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.

Project Duration

The project started in September 2024 and finished in February 2025 in Shiraz, Iran.

Operation Flow

This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.

Research

Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.

Inspiration

The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.

Image Credits

Creator and design Mohsen Koofiani

Project Overview

Daity Fruity Ice Lolly has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Daity Fruity Ice Lolly.

Mohsen Koofiani Press Releases

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Mohsen Koofiani Newsroom

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