'Art of The A9' by Deniz Erciyas: Innovation in Cover Design

Art of The A9

Cover Design for Deniz Erciyas

The Art of A9 speaker cover invites exploration of nature's rhythm, Istanbul's fluidity, and the interplay of sound's undulating waves. Drawing inspiration from the ceaseless motion of the sea and unseen sound waves, modern geometric forms and a serene color palette capture this dynamic flow. More than a sound source, the speaker is elevated to a work of art, unifying auditory and visual experiences.

Deniz Erciyas 2025 Professional Iron Press Kit № 168252

Download Press Kit № 168252

Download Press Kit № 168252 Cover Design for Deniz Erciyas by Deniz Erciyas to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Art of The A9 by Deniz Erciyas

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Cover Design by Deniz Erciyas

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Deniz Erciyas Art of The A9

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Deniz Erciyas Cover Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Unique Properties

This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.

Production Technology

Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.

Design Challenge

In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.

Project Duration

The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.

Operation Flow

An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.

Research

Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.

Inspiration

The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.

Project Overview

Art of The A9 Cover Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Deniz Erciyas.

Iron Recognition

Deniz Erciyas was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Art of The A9 Cover Design.

Deniz Erciyas Newsroom

Discover outstanding design and award-winning initiatives in the Deniz Erciyas Newsroom.

You are currently viewing Media Showcase № 168252. Check out Deniz Erciyas's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 168252 about Art of The A9. Additional content is available in Newsroom 360886.