'Source of Subtle Waves' by Zhang Jie: Innovation in Liquor Packaging

Source of Subtle Waves

Liquor Packaging for Jie Zhang

This Chinese Baijiu packaging embodies the philosophy of harmony between strength and gentleness. Through innovative design, it transforms the traditional rustic image of Jiang flavour Baijiu, offering a new drinking experience. The waterdrop shape of the bottle symbolizes the fusion of grain and water into fine Baijiu, reflecting the arduous brewing process. By integrating traditional Chinese craftsmanship, it combines metal and ceramic, achieving a harmonious balance of strength and gentleness, making it both a vessel for Baijiu and an art collection.

Zhang Jie 2025 Professional Bronze Press Kit № 164524

Download Press Kit № 164524

Download Press Kit № 164524 Liquor Packaging for Jie Zhang by Zhang Jie to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Source of Subtle Waves by Zhang Jie

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Liquor Packaging by Zhang Jie

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Zhang Jie Source of Subtle Waves

Download 1800 Pixels JPEG Image.

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Zhang Jie Liquor Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Unique Properties

Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.

Production Technology

This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.

Design Challenge

The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.

Project Duration

This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.

Operation Flow

The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life. The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.

Research

The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.

Inspiration

This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.

Project Overview

Source of Subtle Waves Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Zhang Jie.

Bronze Recognition

Zhang Jie was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Source of Subtle Waves Liquor Packaging.

Zhang Jie Newsroom

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