Langjiu Estate San Pin Festival
Liquor Packaging for Shenzhen Reform Brand Consultant and Design Co.,Ltd.
This is a Baijiu specially designed for the Langjiu SanPin Festival, which can be used for collection and commemoration. The product showcases the nature and architecture of Langjiu Manor, leaving a deep impression on people. The design adopts the iconic building of the estate, Jinzunbao, and perfectly presents the lighting and scenery of Day of the Estate and Night of the Estate through paper carved lamps.
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Download Press Kit № 162394 Liquor Packaging for Shenzhen Reform Brand Consultant and Design Co.,Ltd. by Wei Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Langjiu Estate San Pin Festival by Wei Li
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Liquor Packaging by Wei Li
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Wei Li Langjiu Estate San Pin Festival
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Wei Li Liquor Packaging
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Shenzhen Reform Brand Consultant and Design Co Ltd Brand Logo
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Unique Properties
This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Tags
the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology
One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge
Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Project Duration
The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow
This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Research
Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration
The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Overview
Langjiu Estate San Pin Festival Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wei Li.
Silver Recognition
Wei Li was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Langjiu Estate San Pin Festival Liquor Packaging.
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