Seawool
Branding Project for Tainan University of Technology/Product Design Deparment
The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.
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Seawool by Chung Sheng Chen
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Branding Project by Chung Sheng Chen
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Chung Sheng Chen Seawool
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Chung Sheng Chen Branding Project
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Tainan University of Technology Product Design DeparmentBrand Logo
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Seawool Branding Project Press Releases
Press releases tailored for Seawool are available in the languages: English.
Seawool Branding Project Media Articles
Utilize our prepared articles to feature Seawool, available in the languages: English, Indonesian, Spanish, Dutch, Portuguese, German, French, Chinese (Mandarin), Japanese, Turkish, Russian, Arabic (Standard), Korean, Hindi and Italian.
Unique Properties
Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Tags
Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology
The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge
The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Project Duration
The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow
The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Research
Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration
The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Image Credits
All images copyright: Acdesign Associates International Co.,Ltd.
Project Overview
Seawool Branding Project has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chung Sheng Chen was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Seawool Branding Project.
Chung Sheng Chen Press Releases
Discover Chung Sheng Chen's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 28 press releases ready for immediate access by journalists.
Introducing Seawool: A Sustainable Branding Project by ChungSheng Chen
ChungSheng Chen unveils Seawool, a sustainable branding project that reimagines fashion with recycled oyster shells
Chung Sheng Chen Newsroom
Visit Chung Sheng Chen Newsroom for an inside look at exceptional design and award-winning projects.
