Blink App

Image Campaign for andavis GmbH

Thanks to the innovative Blink App, building cleaners have their processes under control and all in real-time. In the image campaign, this empowerment is vividly portrayed through the transformation of users into superheroes or action figures, equipped with specialized cleaning accessories. The meme-inspired message "That moment when..." adds a touch of humor to the motifs. This bold visualization creates a striking contrast in the otherwise reserved cleaning industry, capturing attention in the product.

Download Press Kit № 152995

Download Press Kit № 152995 Image Campaign for andavis GmbH by Bloom advertising agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Blink App by Bloom advertising agency

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Image Campaign by Bloom advertising agency

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Bloom advertising agency Blink App

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Bloom advertising agency Image Campaign

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andavis GmbHBrand Logo

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Blink App Image Campaign Press Releases

Press releases for Blink App are now accessible in these languages: English.

Blink App Image Campaign Media Articles

Ready for your features: articles on Blink App in various languages, including Turkish, Korean, Indonesian, English, Italian, German, Spanish, Dutch, Portuguese, French, Chinese (Mandarin), Russian, Japanese, Hindi and Arabic (Standard).

Unique Properties

The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.

Tags

Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication

Production Technology

The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.

Design Challenge

Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.

Project Duration

The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year. Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.

Research

Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages: 1.Auditing: kick-off workshop, desktop research, presentation 2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation 3.Brand appereance 4.Staging

Inspiration

Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...

Project Overview

Blink App Image Campaign has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Bloom advertising agency.

Iron Recognition

Bloom advertising agency was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Blink App Image Campaign .

Bloom advertising agency Press Releases

Media members, dive into our press releases on Bloom advertising agency's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 4 press releases are available right now.

Bloom Advertising Agency Unveils Innovative "Blink App" Image Campaign

Bloom advertising agency introduces the "Blink App" image campaign, transforming ordinary employees into superheroes equipped with cleaning accessories, inspired by meme culture and legendary characters. The campaign, realized through elaborate Photoshop compositions, aims to empower and revolutionize the cleaning industry.

Bloom advertising agency Newsroom

Discover outstanding design and award-winning initiatives in the Bloom advertising agency Newsroom.