Taiwan Small Town Ramble

Tourism Advertising for Taiwan Tourism Bureau, Singapore Office

Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first-ever 3D Traditional Taiwanese House bus will roam the streets of Singapore, offering the residents and the tourists a brand-new vision of the charm of Taiwan. The 3D installation art with a swallowtail roof of local architectural style on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.

Download Press Kit № 103746

Download Press Kit № 103746 Tourism Advertising for Taiwan Tourism Bureau, Singapore Office by Meng Chih Chiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Small Town by Meng Chih Chiang

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Tourism Advertising by Meng Chih Chiang

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Meng Chih Chiang Small Town

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Meng Chih Chiang Tourism Advertising

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Taiwan Tourism Bureau Singapore OfficeBrand Logo

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Taiwan Small Town Ramble Tourism Advertising Press Releases

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Taiwan Small Town Ramble Tourism Advertising Media Articles

For immediate use: Taiwan Small Town Ramble articles, available in languages such as English, German, French, Portuguese, Spanish, Korean, Indonesian, Japanese, Russian, Italian, Dutch, Turkish, Arabic (Standard), Chinese (Mandarin) and Hindi, to enrich your content.

Unique Properties

Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore. The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.

Tags

Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,

Production Technology

The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.

Design Challenge

A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.

Project Duration

The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.

Operation Flow

If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!

Research

The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.

Inspiration

Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan. Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.

Image Credits

Image #1: Photographer Matthias Chng Image #2: Photographer Matthias Chng Image #3: Photographer Matthias Chng Image #4: Photographer Matthias Chng Image #5: Photographer Matthias Chng

Project Overview

Taiwan Small Town Ramble Tourism Advertising has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Meng Chih Chiang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Taiwan Small Town Ramble Tourism Advertising.

Meng Chih Chiang Press Releases

Access a rich repository of press releases on Meng Chih Chiang, offered to press and media professionals for unrestricted use in their stories. Instantly access 2 press releases, available exclusively for journalists.

Taiwan Small Town Ramble Unveils 3D Traditional Taiwanese House Bus in Singapore

Pingtung County Government launches a unique tourism campaign to promote small indigenous towns in Taiwan with a 3D bus installation in Singapore

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