Zhuojiu
Liquor Packaging for SHENZHEN JINJIA NEW SMARTPACKAGING CO.,LTD
The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Download Press Kit № 144458
Download Press Kit № 144458 Liquor Packaging for SHENZHEN JINJIA NEW SMARTPACKAGING CO.,LTD by SHENZHEN JINJIA NEW SMART-PKG CO.,LTD to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zhuojiu by SHENZHEN JINJIA NEW SMART PKG CO LTD
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Liquor Packaging by SHENZHEN JINJIA NEW SMART PKG CO LTD
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SHENZHEN JINJIA NEW SMART PKG CO LTD Zhuojiu
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SHENZHEN JINJIA NEW SMART PKG CO LTD Liquor Packaging
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SHENZHEN JINJIA NEW SMARTPACKAGING CO LTDBrand Logo
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Zhuojiu Liquor Packaging Press Releases
Press releases for Zhuojiu are now accessible in these languages: English.
Zhuojiu Liquor Packaging Media Articles
For immediate use: Zhuojiu articles, available in languages such as Italian, German, French, Portuguese, Dutch, Korean, Hindi, Japanese, Russian, English, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian and Spanish, to enrich your content.
Unique Properties
"Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Tags
strength, ecology, hardness, wine
Production Technology
Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge
In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Project Duration
The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow
This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Research
This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration
The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Overview
Zhuojiu Liquor Packaging has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit SHENZHEN JINJIA NEW SMART-PKG CO.,LTD.
Golden Recognition
SHENZHEN JINJIA NEW SMART-PKG CO.,LTD was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Zhuojiu Liquor Packaging.
SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Press Releases
We provide a series of press releases on SHENZHEN JINJIA NEW SMART-PKG CO.,LTD that journalists and press members can freely incorporate into their narratives. Instantly access 2 press releases, available exclusively for journalists.
Zhuojiu: A Powerful and Ethereal Chinese Liquor Packaging Design
SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Unveils Axe-Inspired Liquor Packaging, Reflecting Strength and Beauty
SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Newsroom
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