Primary Residence

Visual Branding for evleen.

This is a visual identity design for a multidisciplinary brand that originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. It explores the relationship between the human condition and the meaning of home in an age of isolation. As known, home is where everyone perform activities that are closest to the hearts. The red, blue, and yellow primary color scheme of Bauhaus inspired to name the project Primary Residence, a double entendre alluding to the style of this project and the messages behind it.

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Download Press Kit № 140254 Visual Branding for evleen. by Tianzhen Evleen Huang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Primary Residence by Tianzhen Evleen Huang

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Visual Branding by Tianzhen Evleen Huang

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Tianzhen Evleen Huang Primary Residence

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Tianzhen Evleen Huang Visual Branding

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Tianzhen Evleen Huang Designer Portrait Photo

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evleen Brand Logo

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Primary Residence Visual Branding Press Releases

Press releases for Primary Residence are now accessible in these languages: English.

Primary Residence Visual Branding Media Articles

Ready-to-feature articles on Primary Residence are available in these languages: Indonesian, Dutch, Italian, Portuguese, Turkish, Arabic (Standard), German, French, English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin) and Hindi, for your convenience.

Unique Properties

An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.

Tags

Brand Identity, Visual Communication, Logo design, VI design, Bauhaus

Production Technology

Will print on the textured paper that gives the prints the touch feeling.

Design Challenge

How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.

Project Duration

Started logo design in July 2021, finished in Feb 2022

Operation Flow

A visual design identity that takes the viewer to know this brand and the messages behind it.

Research

The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.

Inspiration

The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project. The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.

Image Credits

Evleen Huang

Project Overview

Primary Residence Visual Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Tianzhen Evleen Huang was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Primary Residence Visual Branding.

Tianzhen Evleen Huang Press Releases

Attention press members and journalists: We offer a collection of press releases on Tianzhen Evleen Huang and their notable work, available for your unrestricted use. Available now: 2 press releases ready for immediate access by journalists.

Introducing Primary Residence: A Visual Branding Project by Tianzhen Evleen Huang

Primary Residence: A Bauhaus-Inspired Visual Branding Project

Tianzhen Evleen Huang Newsroom

Find inspiration and award-winning creativity within the Tianzhen Evleen Huang Newsroom.