Figura
Branding and Packaging for Zambelli Brand Design
Figura is a line of healthy products that are inspired by Mediterranean cuisine and lifestyle. Figura branding is designed around the fig icon stylized to create an air balloon. Figura packaging reflects the hues, tones, and textures of the Mediterranean adorned with a splash of gold, enhancing the premium quality of the products. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design, this is why the air balloon icon was used. It tells the story of her voyage and her love for the Mediterranean.
Download Press Kit № 137540
Download Press Kit № 137540 Branding and Packaging for Zambelli Brand Design by Anja Zambelli Colak to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Figura by Anja Zambelli Colak
Download 1800 Pixels JPEG Image.
Branding and Packaging by Anja Zambelli Colak
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Figura
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Branding and Packaging
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Zambelli Brand DesignBrand Logo
Download 1800 Pixels JPEG Image.
Figura Branding and Packaging Press Releases
Explore press materials for Figura, available in languages such as English.
Figura Branding and Packaging Media Articles
Access our collection of Figura articles, ready for use and offered in languages: Italian, German, Korean, Indonesian, Russian, English, Spanish, Turkish, Arabic (Standard), Portuguese, French, Chinese (Mandarin), Hindi, Japanese and Dutch.
Unique Properties
Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Tags
branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology
High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge
The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Project Duration
The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow
Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Research
After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration
Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Overview
Figura Branding and Packaging has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Anja Zambelli Colak.
Iron Recognition
Anja Zambelli Colak was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Figura Branding and Packaging.
Anja Zambelli Colak Press Releases
Journalists and media members can enrich their content with our press releases on Anja Zambelli Colak, available for free use. Available now: 4 press releases ready for immediate access by journalists.
Figura: Bringing the Mediterranean to Asia with Exotic Branding and Packaging
Figura, a line of healthy products inspired by Mediterranean cuisine and lifestyle, introduces a unique branding and packaging design that reflects the essence of the Mediterranean while targeting the Asian market.
Anja Zambelli Colak Newsroom
Discover outstanding design and award-winning initiatives in the Anja Zambelli Colak Newsroom.
