Zaotu Shaofang
Liquor Packaging for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of bentonite; font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
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Download Press Kit № 133743 Liquor Packaging for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd. by Jun Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zaotu Shaofang by Jun Li
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Liquor Packaging by Jun Li
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Jun Li Zaotu Shaofang
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Jun Li Liquor Packaging
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Shenzhen Qianzhi Empowerment Creative Consulting Co Ltd Brand Logo
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Zaotu Shaofang Liquor Packaging Press Releases
Discover our press releases for Zaotu Shaofang available in the following languages: English.
Zaotu Shaofang Liquor Packaging Media Articles
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Unique Properties
Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Tags
Symbolization, Simplicity, Differentiation
Production Technology
The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge
The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Project Duration
The work started in July 2019 and was completed in December 2019
Operation Flow
The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Research
The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration
This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Overview
Zaotu Shaofang Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jun Li.
Bronze Recognition
Jun Li was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Zaotu Shaofang Liquor Packaging .
Jun Li Press Releases
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Zaoshaofang Liquor Packaging Design by Jun Li Wins Bronze A' Design Award
Jun Li's Zaoshaofang Liquor Packaging Design, Inspired by Bentonite, Wins Bronze A' Design Award
Jun Li Newsroom
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