Flora
Multifunctional Sofa for GOODO design
The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Download Press Kit № 131252
Download Press Kit № 131252 Multifunctional Sofa for GOODO design by Hesu Dong to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Flora by Hesu Dong
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Multifunctional Sofa by Hesu Dong
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Hesu Dong Flora
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Hesu Dong Multifunctional Sofa
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GOODO designBrand Logo
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Flora Multifunctional Sofa Press Releases
For Flora, we offer press releases in multiple languages, including: English.
Flora Multifunctional Sofa Media Articles
Leverage our ready-to-publish articles on Flora, offered in a range of languages: Arabic (Standard), Dutch, Portuguese, Chinese (Mandarin), Italian, Japanese, Turkish, Hindi, German, French, Spanish, Korean, Indonesian, Russian and English.
Unique Properties
The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Tags
Sofa, furniture, CGI, art, computer animation, design
Production Technology
CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge
The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Project Duration
The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow
This is a CG animated video.
Research
This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration
The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Image Credits
TECHNO WOOD (SHANGHAI) CO.,LTD.
Project Overview
Flora Multifunctional Sofa has been a Iron winner in the Movie, Video and Animation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Hesu Dong was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Flora Multifunctional Sofa.
Hesu Dong Press Releases
Attention press members and journalists: We offer a collection of press releases on Hesu Dong and their notable work, available for your unrestricted use. Unlock 1 press releases now, directly accessible to journalists.
Introducing Flora: The Multifunctional Sofa by Hesu Dong
Discover the inspiration, innovation, and craftsmanship behind the Flora sofa, a stunning CGI animated video launched on May 20, 2021, and delivered on July 22, 2021, by Hesu Dong, the design director of GOODO design.
Hesu Dong Newsroom
Explore Hesu Dong Newsroom to uncover award-winning design projects and more.
