Mazuque Comfort

3D Animation for Morgan Studio

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

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Mazuque Comfort by Mateus Morgan

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3D Animation by Mateus Morgan

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Mateus Morgan Mazuque Comfort

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Mateus Morgan 3D Animation

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Morgan Studio Design Team Photo

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Morgan StudioBrand Logo

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Morgan Studio Corporate Logo

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Unique Properties

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.

Tags

3d boot, cgi shoe, shoe, shoe modelling, 3d shoe

Production Technology

The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations

Design Challenge

The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.

Project Duration

2 months, Franca, Brazil

Operation Flow

The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

Research

The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

Inspiration

Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

Project Overview

Mazuque Comfort 3D Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Mateus Morgan.

Silver Recognition

Mateus Morgan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Mazuque Comfort 3D Animation.

Mateus Morgan Press Releases

Our press releases on Mateus Morgan and their work are made freely available for press members looking to add depth to their content. Instantly access 7 press releases, available exclusively for journalists.

Mateus Morgan Newsroom

Access Mateus Morgan Newsroom for exclusive insights into distinguished design and laureled projects.