Festival Identity System
SciFest Los Angeles

Festival Identity System for Art Center College of Design

SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival. All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them.

Ching-Fa Lung 2021 Professional Iron Press Kit № 107529

Download Press Kit № 107529

Download Press Kit № 107529 Festival Identity System for Art Center College of Design by Ching-Fa Lung to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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SciFest Los Angeles by Ching Fa Lung
SciFest Los Angeles by Ching Fa Lung

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Festival Identity System by Ching Fa Lung
Festival Identity System by Ching Fa Lung

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Ching Fa Lung SciFest Los Angeles
Ching Fa Lung SciFest Los Angeles

Download 1800 Pixels JPEG Image.

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Ching Fa Lung Festival Identity System
Ching Fa Lung Festival Identity System

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.
Art Center College of DesignBrand Logo
Art Center College of DesignBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.
Design Newswire
SciFest Los Angeles Festival Identity System Press Releases

For SciFest Los Angeles, we offer press releases in multiple languages, including: English.

Press Kit
SciFest Los Angeles Festival Identity System Media Articles

Our SciFest Los Angeles articles are prepped and available in these languages: English, Italian, German, French, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, Portuguese, Turkish, Arabic (Standard) and Indonesian, ready for your use.

Unique Properties

SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.

Tags

Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic

Production Technology

Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.

Design Challenge

To re-design a pre-existing event and create holistic design experience through branding.

Project Duration

The project started in December 2017 but finished in December 2019 in Pasadena.

Operation Flow

All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.

Research

Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.

Inspiration

Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.

Project Overview

SciFest Los Angeles Festival Identity System has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Ching-Fa Lung.

Award Logo
Iron Recognition

Ching-Fa Lung was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work SciFest Los Angeles Festival Identity System.

DesignPRWire
Ching-Fa Lung Press Releases

Journalists and media members can enrich their content with our press releases on Ching-Fa Lung, available for free use. Press members can now immediately access 2 press releases.

SciFest Los Angeles Unveils Futuristic Festival Identity System

Ching-Fa Lung's SciFest LA Festival Identity System

Newsroom
Ching-Fa Lung Newsroom

Explore Ching-Fa Lung Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 107529. Uncover the depth of Ching-Fa Lung's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing Press Kit / Media Showcase 107529 on SciFest Los Angeles. For more details, access Newsroom 280606.

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