Avgoulakia
Sales Kit for ZOURAS FARM
Which came first: the chicken or the egg? That's the first question that usually has to be answered, but in this case there was another question too. When you want to taste a classic product in an unexpected and different way, what do you need? Well, first of all, an unexpected presentation that can stand out. That is what had to be created for the Avgoulakia brand, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Download Press Kit № 94660
Download Press Kit № 94660 Sales Kit for ZOURAS FARM by Antonia Skaraki to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Avgoulakia by Antonia Skaraki
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Sales Kit by Antonia Skaraki
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Antonia Skaraki Avgoulakia
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Antonia Skaraki Sales Kit
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Antonia Skaraki Design Team Photo
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ZOURAS FARMBrand Logo
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Avgoulakia Sales Kit Press Releases
Press releases for Avgoulakia are now accessible in these languages: English.
Avgoulakia Sales Kit Media Articles
Our articles on Avgoulakia, prepared for immediate use, are offered in several languages, including Italian, Indonesian, German, French, Portuguese, Dutch, Hindi, Japanese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Russian, English and Spanish.
Unique Properties
When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Tags
Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology
Paper. Environmentally friendly.
Design Challenge
Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Project Duration
The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow
Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Research
Creative Director: Antonia Skaraki Designers: Andreas Deskas, Valia Alousi, Evri Makridis Copywriter: Sotiria Theodorou
Inspiration
Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Image Credits
A.S. Advertising, 2019
Project Overview
Avgoulakia Sales Kit has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Antonia Skaraki was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Avgoulakia Sales Kit.
Antonia Skaraki Press Releases
Discover Antonia Skaraki's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 27 press releases now, directly accessible to journalists.
Introducing Avgoulakia: A Unique Sales Kit by Antonia Skaraki
Avgoulakia: A Sales Kit Designed to Transform Business Narratives
Antonia Skaraki Newsroom
Step into Antonia Skaraki Newsroom for a showcase of exemplary design and recognized projects.
