Care for Mom to Be
Social Campaign for Seyon Kim
Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Download Press Kit № 87971
Download Press Kit № 87971 Social Campaign for Seyon Kim by Seyon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Care for Mom to Be by Seyon Kim
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Social Campaign by Seyon Kim
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Seyon Kim Care for Mom to Be
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Seyon Kim Social Campaign
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Seyon KimBrand Logo
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Care for Mom to Be Social Campaign Press Releases
Our Care for Mom to Be press releases are ready in languages: English, for your convenience.
Care for Mom to Be Social Campaign Media Articles
Leverage our ready-to-publish articles on Care for Mom to Be, offered in a range of languages: Chinese (Mandarin), Hindi, Portuguese, Korean, German, Dutch, Turkish, Arabic (Standard), Indonesian, Italian, French, Japanese, Russian, Spanish and English.
Unique Properties
Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Tags
care, pregnant, awareness, campaign
Production Technology
The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge
The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Project Duration
3 weeks in New York City.
Operation Flow
This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Research
There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration
Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Image Credits
Photographed by Seyon Kim
Project Overview
Care for Mom to Be Social Campaign has been a Bronze winner in the Social Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Seyon Kim was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Care for Mom to Be Social Campaign.
Seyon Kim Press Releases
Journalists and media members can enrich their content with our press releases on Seyon Kim, available for free use. Instantly access 1 press releases, available exclusively for journalists.
Care for Mom to Be Campaign Promotes Awareness of Pregnant Women's Needs in Transit
Seyon Kim's social campaign, "Care for Mom to Be," raises awareness of the needs of pregnant women in transit, aiming to create a more welcoming environment for them.
Seyon Kim Newsroom
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