Pony Pack Tea
Packing for rufy design
The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.
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The Tea by Qian Xiang
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Packing by Qian Xiang
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Qian Xiang The Tea
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Qian Xiang Packing
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rufy designBrand Logo
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Pony Pack Tea Packing Press Releases
Explore press materials for Pony Pack Tea, available in languages such as English.
Pony Pack Tea Packing Media Articles
We provide articles ready for publication on Pony Pack Tea, offered in several languages: Portuguese, Korean, Chinese (Mandarin), Hindi, Italian, German, French, Japanese, Russian, Indonesian, Dutch, Turkish, Arabic (Standard), English and Spanish.
Unique Properties
The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Tags
Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology
Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge
The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Project Duration
2017-2017.9 changsha, hunan province, China
Operation Flow
The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Research
1. Research type: the user group is high-end consumers aged 25-45 years old. 2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration
The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Image Credits
Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
Project Overview
Pony Pack Tea Packing has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Qian Xiang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pony Pack Tea Packing.
Qian Xiang Press Releases
Discover Qian Xiang's journey through our press releases, available for all press members and journalists to use without restrictions. 2 press releases are now available for immediate access by journalists.
Pony Pack Tea Wins Silver A' Design Award for Innovative Packaging Design
Qian Xiang's Pony Pack Tea, a Unique Blend of Tradition and Modernity, Receives Silver A' Design Award
Qian Xiang Newsroom
Step into Qian Xiang Newsroom for a showcase of exemplary design and recognized projects.
