Logotype SETMA
Logotype for Mateus Matos Montenegro
The SETMA, Municipal’s Tourism and Environment Secretariat of Jijoca de Jericoacoara, brand represents the harmonious landscape and natural wonders of the city, from the Blue Lagoon, the Serrote, the Pierced Stone, the Sea and the iconic Sunset on the Dunes. The designer unified all these elements in a harmonious form with the use of sine waves curved elements, which represent the frequency, balance and equilibrium between all the natural beauty and experience the city provides, deemed beautiful by their residents and many visitors around the world.
Download Press Kit № 85377
Download Press Kit № 85377 Logotype for Mateus Matos Montenegro by Mateus Matos Montenegro to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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SETMA Brand Design by Mateus Matos Montenegro
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Logotype by Mateus Matos Montenegro
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Mateus Matos Montenegro SETMA Brand Design
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Mateus Matos Montenegro Logotype
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Mateus Matos Montenegro Designer Portrait Photo
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Mateus Matos MontenegroBrand Logo
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Logotype SETMA Logotype Press Releases
Explore press materials for Logotype SETMA, available in languages such as English.
Logotype SETMA Logotype Translations
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Logotype SETMA Logotype Media Articles
Our Logotype SETMA articles are prepped and available in these languages: English, Spanish, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, French, Portuguese, Korean, Indonesian, German, Italian, Japanese and Russian, ready for your use.
Unique Properties
The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Tags
Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology
The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge
The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature. We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Project Duration
The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow
From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Research
The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration
The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes. To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Overview
Logotype SETMA Logotype has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Mateus Matos Montenegro.
Bronze Recognition
Mateus Matos Montenegro was recognized with the coveted Bronze A' Design Award in 2019, a testament to excellence of their work Logotype SETMA Logotype.
Mateus Matos Montenegro Press Releases
Media members, dive into our press releases on Mateus Matos Montenegro's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 6 press releases today.
Logotype SETMA Unveiled by Designer Mateus Matos Montenegro
Designer Mateus Matos Montenegro unveils the Logotype SETMA, a harmonious representation of Jijoca de Jericoacoara's natural wonders, created to resonate with the city's environment and provide a transcendent experience for its visitors.
Mateus Matos Montenegro Newsroom
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