Goodbikes

SOCIAL IMPACT CAMPAIGN for Desert & Ocean Coworking

Goodbikes is a community driven initiative that transforms tourism into a force for social good in Namibia. By encouraging visitors in Swakopmund to purchase bicycles at preferential rates and donate them before departing, the project provides essential transportation for local residents. In collaboration with businesses and the municipality, each donated bike is repaired and redistributed, fostering greater mobility, supporting locals, and promoting sustainable, low carbon transport. A simple yet powerful idea, Goodbikes proves thoughtful design and collective action drive real impact.

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SOCIAL IMPACT CAMPAIGN by Squared

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Unique Properties

Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.

Tags

social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign

Production Technology

Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.

Design Challenge

The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.

Project Duration

Started in June 2024 and ongoing.

Operation Flow

Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.

Research

Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund. Objective: Improve local transportation access via sustainable solutions. Methodology: Interviews, surveys, and observational studies. Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses. Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits.

Inspiration

Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.

Image Credits

Creative Director - Yana Okoliyska Marketing & Strategy Director - Marina Varlyakova Digital Growth Strategist - Nikola Ivanov Graphic Designer - Desi Todorova

Project Overview

Goodbikes SOCIAL IMPACT CAMPAIGN has been a Iron winner in the Social Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Squared was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Goodbikes SOCIAL IMPACT CAMPAIGN.

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