Woosmell
Sustainable Packaging for WooSmell
The design philosophy not only transforms traditional packaging into a visually appealing and practical daily fashion item but also reflects the commitment to environmental responsibility and sustainability. By assigning new functional scenarios to the packaging, designers reduce its environmental impact. Meanwhile, the lunch bag style design subtly resonates with the brand's concept of packaging aroma, making each product a messenger of the brand ethos.
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Woosmell by Sun Wang
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Sustainable Packaging by Sun Wang
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Sun Wang Woosmell
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Sun Wang Sustainable Packaging
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WooSmellBrand Logo
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Unique Properties
Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Tags
Fragrance, Sustainable, packaging design
Production Technology
Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge
In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Project Duration
The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow
Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Inspiration
In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Overview
Woosmell Sustainable Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Sun Wang.
Silver Recognition
Sun Wang was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Woosmell Sustainable Packaging.
Sun Wang Newsroom
Sun Wang Newsroom is your gateway to exploring acclaimed design and award-winning works.
