'Chinatown Rebranding' by Bo Zhang: Innovation in Branding

Chinatown Rebranding

Branding for Bo Zhang

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Bo Zhang 2025 Agency Bronze Press Kit № 168659

Download Press Kit № 168659

Download Press Kit № 168659 Branding for Bo Zhang by Bo Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Chinatown Rebranding by Bo Zhang

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Branding by Bo Zhang

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Bo Zhang Chinatown Rebranding

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Bo Zhang Branding

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Unique Properties

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Production Technology

Poster and Rebranding

Design Challenge

Link culture and history of Chinese in North America

Project Duration

2023 ， CA，USA

Operation Flow

Graphic design, visual design

Research

Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.

Inspiration

Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.

Image Credits

Zifei Ding

Project Overview

Chinatown Rebranding Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Bo Zhang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Chinatown Rebranding Branding.

Bo Zhang Newsroom

Dive into Bo Zhang Newsroom to explore celebrated designs and projects.

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